Content is KING. If you aren't talking about nutrition, people won't see you as an expert. I've talked to dozens of dietitians and amazing nutrition coaches that just can't seem to get their nutrition businesses booming. I've watched others build a profitable...read more
Diversifying Nutrition Income When starting a nutrition program, your main focus is on individual nutrition clients and it should be. But what happens next? There comes a point where you are maxed out on the number of nutrition clients that you can manage...read more
When you are on the inside of your own nutrition program, it is easy to get wrapped up with day to day operations and not focus on the foundations of a successful business. Whether you have been running your program for 6 weeks or 6 months, there are some common...read more
Nutrition Coaching Memberships I started working at a private practice in 2005. At the time, we offered one option for clients to start: a four-week nutrition package. Clients would sign up, come in for an initial consult then have one follow-up visit. They saw great...read more
How much do you think you are losing when you turn away clients who ask about nutrition? A few hundred dollars? A few thousand dollars? Let's do the math. If a client signs up for the least expensive nutrition package, based on the HSN model, they are paying $169 per...read more
Only 20 percent of people are able to maintain weight loss. What are those people doing different? How are you able to ensure your clients are part of those 20 percent? The formula for success is simple: If they see results, they will keep coming back. In the business...read more
Whether you have been in business for 1 day or 1000 days, professionalism is one aspect that is a non-negotiable. It is important that your potential clients see you as an expert who will get them to their goals. It is hard for them to do that if your...read more
It's January 1st and you're launching a nutrition challenge. Everyone is excited about how they are going to follow this diet and lose weight during the 28-Day Nutrition Challenge. On Feb 1st, the challenge ends. Not long after, all those challenge participants are...read more
If you think back to why you became an RD, most of us have a similar answer. We love food and love people. Somewhere along the way, we found the dietitian career as a way to put both of those things together to make a living. Growing up, nutrition became a priority in...read more
As a gym owner, it's impossible to coach every class. It's impossible to be present for every question your members ask. When you are not there, who answers the questions? Your coaches. Leadership starts at the top. Owners influence coaches and coaches influence...read more
People are results driven. You can convey to a client repeatedly that nutrition is important to their weight loss and health journey, however, until they see the results for themselves, they are not willing to change. At CrossFit HSN, I started to position myself as a...read more
As a gym owner, it is impossible to wear all the hats. Having a solid nutrition program and the right person to run it will provide an additional source of revenue for your facility, as well as for the nutrition coach running it. Two years ago, I hired the first...read more
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