Meet Our Team

Nicole Aucoin, MS, RD, LD/N​


Nicole believes something as fundamental as nutrition shouldn’t be complicated. She founded HSN in 2012 and has been helping gyms build successful nutrition programs since 2014 using the HSN Nutrition Business Platform.

Lindsay McDonald

Chief of Staff

You name it, Lindsay has helped a business through it. Lindsay is our most senior mentor and has been helping gyms build successful nutrition programs since 2017. She is in charge of the initial training process, curriculum as well as overseeing the mentor team.

Ashley Osterman

Director of Nutrition Education

Ashley is our resident nutrition expert and education development specialist. She has worked in the dietetics and nutrition field for over ten years and brings a wealth of knowledge and experience to both training and educating nutrition coaches.

Jason Aucoin

Live Event Coordinator

Jason knows that you need to take the time to work on growing your business. Live events and workshops are the best way to re-energize yourself and develop your nutrition coach. Jason ensures all workshops and live events run smoothly.

Melinda North

Operations Manager & Senior Mentor

Efficiency and time management is a struggle for most business owners and nutrition coaches. Melinda helps nutrition coaches become more efficient by leveraging the tools that HSN provides.

Heather Kiddoo

Senior Mentor

As a gym owner and nutrition coach, it’s tough to prioritize what’s most important. Heather helps gym owners and nutrition coaches dial in the details to ensure you are able to leverage everything the HSN platform has to offer.

Jen Grenell

Senior Mentor

Having a centralized place to manage nutrition clients is key when looking at streamlining a nutrition program. Jen helps nutrition coaches leverage the HSN App and personalize content so that they are seen as the experts too!

Angelica Malmberg Veskoukis

International Mentor

Angelica was the very first international mentor for HSN. She works with international gyms to provide additional support and help them work through unique challenges based on location. Angelica has worked behind the scenes at HSN HQ for over three years and is a veteran when it comes to implementing HSN methodology. She is also on CrossFit Seminar staff.


Patrick Coady

International Mentor

Patrick (Paddy) is an international mentor for HSN. He specializes in building rockstar teams, staff engagement and buy-in, and thriving during shutdowns. Patrick is passionate about helping gym owners build wildly successful nutrition programs.

Lizz Sadowski


Lizz empowers nutrition coaches to feel confident when working with their clients by adding more tools to their toolbox. Lizz’s experience as a seasoned nutrition coach allows her to share unique strategies for both engagement and retention.


Kayla Pollock


Developing yourself as a nutrition coach or as a business owner is vital to success. Kayla empowers coaches and owners to become the best versions of themselves and thrive.



Schedule a FREE call and let’s discuss how we can help you revolutionize your nutrition programs and create lasting change for your clients and higher profit margins for your business!