Adding nutrition coaching to your gym isn’t just about helping members see better results, it’s also one of the most powerful ways to add a new revenue stream and increase retention.
But here’s the reality: many gyms run a nutrition challenge, see some quick wins, then lose momentum. Without the right systems in place, nutrition ends up being “extra work” instead of a scalable program.
That’s exactly why we created the Healthy Steps Nutrition [HSN] Mentoring framework, to help gyms launch, grow, and scale professional nutrition programs that generate meaningful revenue while changing lives.
Why Nutrition Coaching Is a Revenue Multiplier
Nutrition coaching allows you to:
Help members see better results outside of the gym
Improve retention by addressing health holistically
Attract new members through challenges and referrals
Create an additional revenue stream that grows year after year
With the right systems, one coach can manage 20-25 ongoing nutrition clients in just a few hours per week, making nutrition one of the highest ROI additions to your business.
What Are Nutrition + Fitness Clients Really Worth?
Adding nutrition coaching doesn’t just generate more revenue—it increases the value of every client in your gym. When members combine fitness + nutrition, they see better results, stay longer, and are worth significantly more to your business.
Here’s what the data shows 👇
📊 Reports from PushPress reveal:
Nutrition + fitness clients stay 2x longer than fitness-only members.
They are worth 2.5x more to your business.
📈 Wodify benchmarks also show:
Gyms generating more than $50,000 per month average 10%+ of revenue outside of membership dues.
Gyms that generate 10–15% of revenue from non-membership streams (like nutrition) bring in ~50% more monthly revenue than gyms without additional services.
Gyms that actively use automated workflows see 35% higher revenue and 45% more new clients per month than gyms not leveraging automation. Learn how to build nutrition into your CRM here.
💡 Translation: Nutrition coaching isn’t just about adding a few extra dollars—it’s about building sticky clients, diversified revenue, and scalable systems that fuel long-term growth.
What to Consider Before Pricing Nutrition Coaching
Over the past decade, Healthy Steps Nutrition has helped over 5,000 gym owners and coaches launch nutrition coaching programs—from traditional CrossFit affiliates to D1 Training, Fit Body Bootcamp, and independent boutique fitness facilities.
These gyms charge anywhere from $100–$500 per month for membership, and while pricing models vary, the earning potential of nutrition coaching is consistent when the right systems are in place.
Here’s what you need to think about when setting up your program:
Don’t Charge Per Session, Instead Bill Like A Membership
The real value of a nutrition coaching program comes from accountability and support between in-person meetings, not just face-to-face time. Instead of charging per session, set up a recurring membership that bills every four weeks.
This membership should include:
In-person sessions (initial consultation + follow-ups)
Ongoing support like habit tracking
Weekly message check-ins
Consistent educational value
With Healthy Steps Nutrition, this educational value is already built out for you:
Daily health videos created by our registered dietitian team
Weekly recipes to keep clients inspired
Habit-tracking tools inside the HSN App (Mentoring upgrade)
Why Create A Membership That Bills Every Four Weeks
Even if your gym bills monthly, nutrition coaching should bill every four weeks. Why? Because nutrition clients check in weekly, and some months have five weeks. Billing every four weeks ensures your coaches are paid fairly for their time while keeping the program consistent.
A Realistic Earning Potential From A Nutrition Coaching
Setting your prices the right way ensures your program is sustainable, professional, and profitable. At Healthy Steps Nutrition, we recommend a membership-based model that bills every four weeks (not per session).
Average Nutrition Coaching Rates of CrossFit Gyms with $175+/month Memberships
These numbers are based on the first three months of launching, and then will grow as you continue to onboard individual coaching clients.
30 challenge participants → 15 continue with ongoing coaching membership
Onboard 10 individual coaching clients
Revenue (first 3 months): $12,240
Coach pay: $5,508
Gym profit: $6,732
👉 After that, if 50% of challenge participants move into ongoing coaching and the individual clients continue, that’s an additional $3,975/month in recurring revenue.
Average Nutrition Coaching Rates of CrossFit Gyms with $115-150/month Memberships
These numbers are based on the first three months of launching, and then will grow as you continue to onboard individual coaching clients.
30 challenge participants → 15 continue with ongoing coaching membership
Onboard 10 individual coaching clients
Revenue (first 3 months): $10,440
Coach pay: $4,698
Gym profit: $5,742
👉 From there, just those clients continuing into ongoing coaching would add $3,475/month in recurring revenue.
The Systems That Make Scaling Possible
So what makes this possible? The Healthy Steps Nutrition [HSN] Mentoring framework provides everything you need to launch and scale a professional program:
Done-for-you systems & templates → no need to reinvent the wheel
Proven challenge-to-ongoing pipeline → convert more participants into long-term coaching
Client resources & handouts → keep clients engaged and supported between sessions
Proven habit-based coaching framework → Healthy Steps Nutrition named top habit-based coaching program in 2025
HSN App (with Mentoring Program upgrade) → streamline communication, habit tracking, and client management
Mentorship & support → accountability and guidance so you never feel stuck
