We all know that one person. The one that walks into the gym, all set to go and as soon as the warm-up starts, they are off to the races. Choosing to focus on having the fastest 400m run and quickest stretching sequence, rather than achieving full range of motion and...read more
Over the past 4 years, I’ve been doing free calls with gym owners. I do about 15 free calls per week. When you do the math, it's a LOT of free calls! 😉 Talking to gyms about how they can make nutrition a bigger priority in their business during these...read more
As a nutrition coach, we have many different types of clients, but they all generally have one of three goals: weight loss (toning-up/fat loss), strength gain (performance), and optimal health (longevity/wellness). No matter what their goals are, it is...read more
In a perfect world, you, as gym owner, have someone extremely capable and confident running the nutrition program. They have their finger on the pulse of all the new information provided by Healthy Steps Nutrition, are active in their monthly mentoring...read more
I am often asked: what makes a great nutrition coach? Many things go into making a successful coach, namely passion for nutrition and helping people, being organized and motivated, time efficient, etc. The list could go on, but if I had to identify that...read more
Social media posts need to be a handshake, the hello, and an invitation, all in one. There doesn’t necessarily always have to be a sales pitch included. The ultimate goal is to inspire action, which then leads to sales. I want you to think about your...read more
Here in Northern Virginia, Fall was late to make her appearance but Autumn is here now, and the holiday craze has begun! Stores are stuffed with Halloween, Thanksgiving, Hanukah and Christmas goodies! Parties, candy dishes, and gifts of food make for...read more
One of the most common factors we see at successful affiliates is that they offer diverse revenue streams. If you have read any of Chris Cooper's books, you will recognize "multiple legs on the chair." The idea is that you don't put all your eggs in one...read more
"We run nutrition challenges." This is what we hear from over 90% of the gyms that we talk to during free calls. Over the past 4 years, I have done over 1,500 free calls with gym owners and talked to even more at conferences. Unfortunately, I hear the same...read more
By the time a client comes you to, they have probably tried everything to lose weight and get healthy. They have read about losing weight, tried different diets, and maybe even tracked their food. Yet, they came to you because they were unsuccessful. The knowledge is...read more
When you are just starting your nutrition program, it can be easy to manage the 5 or 10 nutrition clients you start with. However, what happens when your program grows to five times that amount? Are you able to manage that many clients using the...read more
Regardless of what business you are starting, getting the first client through the door can be both the scariest part, as well as the most exciting. Getting those first clients, and your success in working with them can determine the trajectory of your business. In...read more
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