"We run nutrition challenges." This is what we hear from over 90% of the gyms that we talk to during free calls. Over the past 4 years, I have done over 1,500 free calls with gym owners and talked to even more at conferences. Unfortunately, I hear the same...read more
By the time a client comes you to, they have probably tried everything to lose weight and get healthy. They have read about losing weight, tried different diets, and maybe even tracked their food. Yet, they came to you because they were unsuccessful. The knowledge is...read more
When you are just starting your nutrition program, it can be easy to manage the 5 or 10 nutrition clients you start with. However, what happens when your program grows to five times that amount? Are you able to manage that many clients using the...read more
Regardless of what business you are starting, getting the first client through the door can be both the scariest part, as well as the most exciting. Getting those first clients, and your success in working with them can determine the trajectory of your business. In...read more
Content is KING. If you aren't talking about nutrition, people won't see you as an expert. I've talked to dozens of dietitians and amazing nutrition coaches that just can't seem to get their nutrition businesses booming. I've watched others build a profitable...read more
Diversifying Nutrition Income When starting a nutrition program, your main focus is on individual nutrition clients and it should be. But what happens next? There comes a point where you are maxed out on the number of nutrition clients that you can manage...read more
When you are on the inside of your own nutrition program, it is easy to get wrapped up with day to day operations and not focus on the foundations of a successful business. Whether you have been running your program for 6 weeks or 6 months, there are some common...read more
Nutrition Coaching Memberships I started working at a private practice in 2005. At the time, we offered one option for clients to start: a four-week nutrition package. Clients would sign up, come in for an initial consult then have one follow-up visit. They saw great...read more
How much do you think you are losing when you turn away clients who ask about nutrition? A few hundred dollars? A few thousand dollars? Let's do the math. If a client signs up for the least expensive nutrition package, based on the HSN model, they are paying $169 per...read more
Only 20 percent of people are able to maintain weight loss. What are those people doing different? How are you able to ensure your clients are part of those 20 percent? The formula for success is simple: If they see results, they will keep coming back. In the business...read more
Whether you have been in business for 1 day or 1000 days, professionalism is one aspect that is a non-negotiable. It is important that your potential clients see you as an expert who will get them to their goals. It is hard for them to do that if your...read more
It's January 1st and you're launching a nutrition challenge. Everyone is excited about how they are going to follow this diet and lose weight during the 28-Day Nutrition Challenge. On Feb 1st, the challenge ends. Not long after, all those challenge participants are...read more
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