Creating A Wall Of Success To Highlight Your Nutrition Clients & Success Stories In Your Gym

Do you have a client in your gym who has lost 50 or 100 pounds?

I asked this question when speaking at a conference over the weekend and every gym owner raised their hand.

The problem is most gym owners are not sharing the inspiring stories of those clients. Maybe your client doesn’t feel comfortable posting a before and after picture or maybe you haven’t figured out a good way to share those stories.  

One of the best ways to increase engagement with your nutrition program is to highlight the people who have seen success with your program. 

The first step to capturing amazing client success stories is to test their initial biometrics when they first sign up.

We recommend obtaining their baseline by tracking inches, body weight, body fat, and muscle mass for all new clients (nutrition, fitness, and hybrid clients).

For nutrition clients, it is recommended to retest biometrics monthly. As a nutrition coach, make sure you are tracking non-scale victories as well, like energy, mood, quality of sleep, and how they feel. Realistic weight loss when clients are doing nutrition coaching, fitness, and accountability is 1-2 pounds of fat loss per week and 1 percent of body fat per month. Clients typically lose inches faster than body weight so make sure you are tracking inches as well. 

Once you track biometrics regularly, you will have the numbers to create success stories. We recommend creating a template in Canva so that your success stories look similar. Don’t forget to add your logo and share them on social media, in your email, on your website, and on your blog! 

You can see some of the Healthy Steps Nutrition client success stories below. 

💥 Pro Tip: Highlight the clients who have seen great results beyond a nutrition challenge or 30-day program. You will notice on the Healthy Steps Nutrition website, we highlight clients who have seen great results over 1, 2 and 3 years.