Today’s guest on the podcast is someone who specializes in branding, Patrick Cummings.

He has been building brands & creating content within the CrossFit space since 2006 when he helped start Again Faster Equipment. He’s currently the co-host of the Chasing Excellence podcast, the producer of the Open Gym podcast, & the creator of Functional Branding.

In this episode, we discuss:

• Four legs to any business
• Bridging the gap between the problem and the solution inside a CrossFit affiliate (or any gym)
• Why gym owners need to prioritize their branding

Head over to our website to get free help and buy your ticket for the Nutrition Business Virtual Workshop on July 10th.