Podcast Episode 133: 4 Best Practices When Launching A Nutrition Challenge In A Gym & Top Mistakes To Avoid

On today’s episode, we are with Lindsay McDonald, she is our longest employee at HSN Mentoring. She has helped every single gym coming on board over the last five. On board with getting their pricing packaging structuring. She also helps with all the free intros in sales, so she helps gym owners and coaches and staff feel really confident when getting people initially signed up for nutrition Fitness Accountability.
Lindsay runs the nutrition program at CrossFit Kinetics and has helped hundreds of people change their lifestyle through education on health eating habits.
She did such a great job implementing the nutrition program at her home box that we brought her on to help mentor affiliates using the HSN Consulting program.
Lindsay is passionate about nutrition and feels blessed to be able to empower others to implement nutrition programs on a day-to-day basis.
What You’ll Learn:
  • Mistake Not a clear client journey – What happens after the challenge? 
  • Best practice: Make it easy for people to continue after the challenge is over.
  • Mistake: waiting until the last minute or only mentioning the challenge a couple of times – Instead – people need to hear things 7-10 times before taking action 
  • Best practice – 6 week Marketing timeline different modes of communication – wod tracking (announcements), physical sign up board, email, sms, facebook groups
  • Mistake – inconsistency with staff | Ask yourself – Is my staff on the same page with what our program includes, benefits and how someone gets started
  • Best Practice: Consistent message – role playing what’s include and getting them involved 
  • Mistake – the challenge trap and conveyor belt | Value individualized support | Consistency Role playing in initial meetings
Are You Looking For Help Building A Professional Nutrition Coaching Program? Book A Free Call at https://growyournutritionbusiness.com/book-a-free-call

How To Run A Successful Nutrition Challenge

Healthy Steps Nutrition Mentoring:
A Turn-Key Solution To Offering A Professional Habit-Based Coaching Program

HSN Mentoring is the largest nutrition mentorship business in the world, helping thousands of gym owners and coaches build successful nutrition programs.

All training and ongoing mentoring is approved for CrossFit CEUs

10-Year Anniversary Video of Healthy Steps Nutrition

A Few Stories From Clark's Team Has Captured...

Ryan Stemper, Founder, Whole Strength CrossFit & Nutrition In Nashville, TN

Meagan, Director of Nutrition and Nutrition Coach at Whole Strength CrossFit & Nutrition

Jocelyn & Barry, Owners of CrossFit Generation, A 14-Year CrossFit Affiliate

Additional FREE Help Related To
Building A Nutrition Program In A Gym

  • LISTEN: Inside The Nutrition Program At CrossFit Brighton & How Nutrition Coach, Darcie Helped Brent Lose 100 Pounds HERE
  • LISTEN: How To Build A Nutrition Program Into A CrossFit Gym HERE
  • LISTEN: Nutrition Made Simple Podcast – CrossFit, Nutrition & Your Health HERE

About the author

Nicole Aucoin, MS, RD, LD/N

Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring

Author of Nourish & Healthy Kids Cookbook

Author of The Basics of Nutrition Coaching Course, CrossFit Preferred Nutrition Course

CrossFit Level 2 Trainer