In this episode, we explore the significance of having nutrition present in your gym or fitness facility. It’s more than just placing up physical signs and displays; it’s also about incorporating nutrition into conversations and online content. When gym owners prioritize nutrition and accountability coaching programs, they can help their clients achieve better results and form more profound connections.
Many gym owners may feel uncomfortable with selling nutrition, but the data shows that clients who take part in nutrition coaching are worth 2.5 times more to your business and stay for twice as long. By guiding clients towards a holistic approach to nutrition, emphasizing whole foods and balance, and taking into account factors like sleep and social support, gym owners can create an all-encompassing approach to health and wellness.
To incorporate a physical presence of nutrition in your gym, you can consider implementing a wall of success, displaying nutrition and fitness wellness quotes, and promoting customized nutrition coaching programs through wall or window decals. In classes and conversations, gym owners can pose nutrition questions of the day, provide helpful tips and recipes, and ensure that all coaches are on the same page.
In this episode, you’ll learn the following:
The physical and conversational presence of nutrition in a gym is important, as clients need to see and hear that nutrition coaching is offered. Clients need to be educated on the importance of nutrition in achieving their fitness goals, and gym owners should guide them toward nutrition coaching to help them reach those goals.
Building a nutrition and accountability coaching program within a gym is important to deepen connections with clients beyond just workouts.
Nutrition coaching can have a significant impact on a gym’s business, as clients who receive nutrition coaching are worth more to the gym and stay longer.
To show the physical presence of nutrition in a gym, gym owners can use signs, decals, flyers, and murals.
To achieve the conversational presence of nutrition, gym owners can ask nutrition questions, share tips, and use consistent language among coaches.
Clients need to be educated on eating well and staying on track with nutrition, including on weekends.
A holistic approach to nutrition should be taken, focusing on whole foods, balance, limiting processed foods, sleep, and support systems.
Listen To Additional Healthy Steps Nutrition Mentoring Framework Episodes:
Episode #148 – Inside The Healthy Steps Nutrition Mentoring Framework Part 1: Pricing A Nutrition Program In A Gym HERE
Episode #149 –Inside The Healthy Steps Nutrition Mentoring Framework Part 2: Packaging A Nutrition Program In A Gym HERE
Episode #150 – Inside The Healthy Steps Nutrition Mentoring Framework Part 3: Finding The Right Person To Become Your Nutrition Coach HERE
Episode #152 –Inside The Healthy Steps Nutrition Mentoring Framework Part 5: Delivering A Professional Nutrition Coaching Program In A Gym HERE
▼ ▽Join The MentalFit & Mindset Course Waitlist HERE
▼ ▽ Free Help FREE Training For Gym Owners To Build A Nutrition Coaching Program In A Gym HERE
In This Webinar Recording You Will Learn:
How to set up your nutrition coaching program and packages
How to find a great fit to run your nutrition coaching program
How to integrate nutrition into your gym
How to increase buy-in with your existing members