In this episode, Nicole Aucoin delves into the strategy and benefits of integrating nutrition coaching into your gym’s Bring a Friend Week. Nicole shares insights on how to effectively register participants, maintain personalized communication, and structure classes to ensure a comfortable and welcoming experience. She discusses the importance of incorporating nutrition from the first interaction, using tools like automated emails, mini seminars, and informal conversations. Nicole also highlights the success of referral programs and strategies for engaging seasonal or traveling members through virtual coaching. Please tune in to learn how to boost your gym’s membership and help clients achieve their health and wellness goals through a comprehensive approach.

What You’ll Learn:

• Holistic Approach: Integrating a comprehensive approach that includes nutrition, stress management, mindset, sleep, and exercise is essential for client success and overall well-being.

• Effective Lead Generation: Bring a Friend Week serves as a powerful lead generator, with about 50% of participants converting to full-time members, particularly when they experience multiple classes and feel part of the community.

• Personalized Communication: Utilizing tools like Push Press Grow for registration and SMS for personalized communication helps maintain engagement and ensures participants feel supported from the start.

• Nutrition Integration: Incorporating nutrition tips and seminars from the outset, along with automated emails and informal conversations, enhances the likelihood of participants signing up for nutrition coaching alongside fitness programs.