Things To Do At The 2023 CrossFit Games For Affiliate Owners

Are You Going To The CrossFit Games?

Most people head to the CrossFit Games to watch the top athletes compete to be crowned the fittest on earth. 
Did you know there so many other things to do throughout the weekend?
The CrossFit Training team hosts seminars all day long on various topics that are free to attend people. 
CrossFit trainers are able to register for classes inside The Affiliate (a mock CrossFit affiliate) inside the vendor village. Register for classes early because the classes fill quickly.
CrossFit Health will host three panel discussions throughout the weekend.  

New In 2024: SME & Business Seminars Upstairs In The Affiliate Lounge. CrossFit Affiliate Owners +1 are able to attend FREE seminars upstairs. 


Are you interested in health and wellness? 
You will find Nicole Aucoin, Founder of Healthy Steps Nutrition, CrossFit HSN and HSN Mentoring speaking on the CrossFit Seminar Stage on Thursday with CrossFit Health and presenting two sessions upstairs in the Affiliate Lounge to help gym owners understand how to build and scale a nutrition program. 

Healthy Steps Nutrition At The CrossFit Games

  • Thursday at 11 AM: CrossFit Health Panel Discussion: Habits For Performance And Health (Nicole Aucoin will be on the panel)
  • Thursday 1:30 – 2:30 PM: How To Scale A Nutrition Coaching Program In Your Affiliate  (Upstairs In The Affiliate Lounge)

    Nutrition is the foundation of the fitness pyramid, yet the missing piece of the puzzle for most gyms. If you want to learn how to increase sign-ups for your nutrition coaching program while delivering a professional experience, join this session with Nicole Aucoin from Healthy Steps Nutrition and HSN Mentoring. 

    In this session, you will learn the following:

    • How to increase buy-in for your nutrition program with existing members
    • How to scale a nutrition program to increase revenue 
    • How to expand your nutrition program beyond the walls of your CrossFit affiliate 


  • Friday 2:20 – 3:20 PM: How To Find The Right Fit To Become Your Nutrition Coach (Upstairs In The Affiliate Lounge)

    Adding a professional nutrition coaching program in your gym will increase member results and retention, business revenue, and your impact. As a gym owner, you can’t wear all the hats; while you need to know what your nutrition coach program entails, you need the right fit to help support the day-to-day role of a nutrition coach. Join this session with Nicole Aucoin, founder of Healthy Steps Nutrition and HSN Mentoring, to learn how. 

    In this session, you will learn the following: 

    • Three key qualities to look for when hiring a nutrition coach
    • Where to find a nutrition coach
    • How to start the conversation with potential nutrition coaches
    • During this presentation, Nicole will be discussing how to focus on a holistic approach as a coach or client to make health a way of life. We will be highlighting a few of the many transformations happening inside gyms who have prioritized health and wellness. 

CrossFit Health Panels

CrossFit Health will host three panel discussions during the CrossFit Games. 

Thursday at 11 AM: Habits For Performance & Health

  • Nicole Aucoin
  • Dr. Tom McCoy
  • Dawn Fletcher
  • John Wooley


The panel discussion will delve into the transformative power of habits in enhancing health and performance through the lens of CrossFit. Experts will explore the science behind habit formation and its impact on physical and mental well-being. Attendees will gain insights on how to leverage habits to optimize their CrossFit journeys, cultivate sustainable behaviors, and unlock their full potential in pursuit of improved health and performance.


Saturday at 10 AM: Pregnancy & Performance 

  • Dr. Jaime Seeman
  • Dr. Allison Astrnad
  • Nicole Christensen


Join our panel discussion as we delve into the topic of CrossFit as a safe and effective exercise option during pregnancy. Our esteemed panel of healthcare professionals, affiliate owners, and coaches will share their insights and experiences, providing evidence-based information on the benefits and precautions of CrossFit during pregnancy. Gain valuable knowledge and guidance to support pregnant women in maintaining their fitness journey.


Saturday at 3 PM: We Cure Chronic Disease

  • Chris Palmer
  • Dale King
  • Julie Foucher
  • Tom McCoy
  • Sean Rockett


The panel discussion will explore the powerful synergy between CrossFit and the collaboration between affiliate owners and healthcare professionals in tackling chronic diseases. Experts will delve into the transformative impact of CrossFit as a holistic approach to health, emphasizing the importance of strong relationships between affiliate owners and healthcare professionals. Attendees can expect insights on successful strategies, case studies, and practical steps to leverage this partnership in combating chronic diseases and promoting overall well-being.

🎉 Yeti giveaway 🎉  

We’ve partnered with Yeti to give out two $250 gift cards towards custom yeti cups for your business during the two sessions (Thursday at 1:30 PM and Friday at 2:20 PM) in the affiliate lounge. 
All you have to do is show up and you will be entered to win a $250 gift card!