Think back to when you first started your journey to healthy eating.
What questions did you have? How did you find the answers?
For most of our clients, our good friend, google, is the answer to many of our nutrition-related questions. The problem is there is so much misinformation out there about healthy eating, food, and diets that most people feel even more overwhelmed after searching it.
It is your job to help sort the fiction from the facts for your clients. Still unsure about why you need to write email content? Read this blog.
Have you ever went to sit down and couldn’t think of a topic to write about? For me, I do the majority of my content writing first thing in the morning and sometimes it can be tough for me to get the juices flowing with what I’m going to write about.
Typically, I will keep an ongoing list in my phone of nutrition questions that I’ve been asked to give me inspiration for ideas to write about.
You will see a theme here. I recommend making the title a number. Keep emails short, avoiding long paragraphs and use bullets or lists when you can.
Here are 20 ideas for pieces of email content:
3 Ways to Sneak In Veggies
3 Reasons Why You Need Breakfast
3 Ways To Add In Healthy Sources of Fat
3 Reasons To Start With The Plate Method
How much is too much coffee? 3 Things You Need To Know About Drinking Coffee
3 Tips To Fuel Properly For Your Workouts
3 Reasons Why You Need a Nutrition Coach
3 Reasons Why New Year’s Resolutions Are Pointless
3 Healthy Desserts For The Next Time You Have A Sweet Tooth
3 Reasons Why We Track Biometrics Beyond The Scale
3 Tips to Cut Down The Sugar Cravings
5 Ideas For Crockpot Dishes
6 Ideas For Balanced Snacks
4 Family-Approved Dinner Recipes
Is The Air Fryer All That It’s Cracked Up To Be?
Is An Acai Bowl Good For You?
Top 5 Sources of Hidden Sugar
3 Reasons You Need To Know Your Bloodwork
3 Reasons Why Sleep Is Affecting Your Weight Loss
Top 3 Mistakes People Make When Losing Weight- #2 is the Most Common
If you aren’t in the routine of making email content. I would highly recommend you block out an hour a week and just get started. It doesn’t need to be perfect, you just need to put the content out there!
I would recommend downloading the app, grammarly, to proof your content before shipping it out to prevent any grammar/spelling mistakes.
Part of the ongoing support that we provide at HSN Mentoring is two pieces of email content already written out per month. If you really struggle to produce content, find out how partnering with HSN Mentoring can help you without spending time reinventing the wheel.
Book a free call >>HERE!
Have a great day!
PS- I’m hosting a FREE webinar tomorrow, Tuesday, October 29th, for gym owners on the Top 5 Best Practices When Building Nutrition Programs. Register HERE!
Nicole Aucoin, MS, RD, LD/N
Founder, Healthy Steps Nutrition
Home of CrossFit HSN and HSN Mentoring