Welcome to the world of nutrition coaching in the fitness industry, where building connections with your audience is as crucial as providing excellent client care. One BIG way to do that is to use gym social media. In the realm of social media and online presence, coming up with content ideas that are relatable and relevant is key!
But a lot of the time it’s so hard! Not only are you busy helping clients all day as a nutrition coach, but coming up with content ideas to share is sometimes overwhelming!
If you are a gym owner with a nutrition business or you are a nutrition coach in a gym – keep reading! In this blog post, we’ll explore six relatable content ideas tailored to elevate your nutrition business and give people a reason to watch you. Crafting content that resonates with your audience’s daily lives fosters a sense of connection, trust, and engagement.
So let’s dive in and learn what to post about that will set your nutrition business apart and keep people watching!
Gym Social Media Posts And Content Ideas For Your Nutrition Business
Did you know that, on average, people spend about 2 hours per day scrolling on social media?! And user generated content is viewed more than regular television shows by 46% of Americans! These stats don’t surprise me!
There is a HUGE opportunity being missed here by many nutrition coaches and gym owners! Based on the stats I have as a nutrition business mentor, I can tell you that most gym owners and nutrition coaches are not posting enough for their nutrition or fitness business. It’s time to up the social media strategy and fully utilize the gym’s social media accounts to post about nutrition and fitness.
Now let’s get right into the best content ideas for your nutrition and fitness businesses!!!
Client Success Stories
Client success stories and testimonials are the number one way to capture the attention of current and new clients, show social proof of your nutrition program, and gain the trust of your followers. When people see that a program has worked for somebody just like them, they are 88% more likely to buy in!
Success stories can be infographics with pictures, but could also be a short video testimonial. Some questions we ask at Healthy Steps Nutrition when completing our client success stories are:
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Before starting “AT YOUR GYM NAME” what was it you were looking for?
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What kept you from getting there?
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How did “GYM NAME” help you overcome this obstacle?
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What is life like now that you have overcome and achieved success?
If these questions are not done video style, they are added to the client success story infographic that makes up the social media posts for client success stories. Although viewers do love them, you don’t have to post before and after photos in order for people to resonate with your posts. The picture can be of a client smiling wearing their gym clothes. As long as the feed and picture tell the story, before and after photos are not necessary.
Healthy Recipes
People LOVE recipes! Posting healthy recipes on your social media as a nutrition coach is a powerful way to inspire, educate, and engage your audience. By sharing nutritious and delicious recipes, you provide practical examples of how to incorporate healthy eating into everyday life. This showcases your expertise and helps demystify the often-daunting world of nutrition for your followers. It gives them ideas of what to cook for themselves or their families!
Ultimately, sharing healthy recipes positions you as a valuable resource and ally on your followers’ wellness journeys, enhancing your credibility as a nutrition coach.
A Day In The Life Of A Nutrition Coach Or Fitness Coach
As a nutrition coach, fitness coach, and or gym owner, part of the job is realizing you are a role model. So many people look up to you and want to be just like you. Crazy right! With that said, they are also inspired by what you eat, when you eat, what you drink for protein, and what your fitness routine looks like.
Posting to social or sharing in your social stories little snippets of your food, post workout recovery, and workouts is very interesting to a lot of people and can become interactive social media content by people commenting and you responding back. All these snippets into your life really appeal to your target audience. Sharing things like fitness goals, your fitness journey, and anything nutrition related engages people! Even doing a little virtual workout challenges, or cooking demo keeps people watching waiting for more.
Behind The Scenes Content
Social media followers and gym members LOVE to see what goes on behind the scenes! I think it’s a very important to post this type of content.
Behind the scenes content engages people because it shows:
Authenticity and Transparency: Behind-the-scenes content offers a glimpse into the real, unfiltered aspects of gym life and nutrition work. This authenticity helps build trust, as clients see your genuine effort and dedication to your services.
Human Connection: Clients are more likely to connect with you on a personal level when they see the human side of your business. Behind-the-scenes content allows them to get to know you, the team, and the day-to-day operations, which grows a stronger and more personal connection.
Understanding Your Process: Clients often want insight into the methodology and how you approach your work. By showcasing behind-the-scenes moments, you provide a better understanding of your processes and the care you invest in delivering quality services.
Feeling Part of the Journey: Sharing behind-the-scenes moments allows clients to feel like they’re part of your journey. Whether it’s witnessing the creation of a new program, glimpses of your nutrition office, or the challenges you overcome, clients appreciate being included in the narrative and feeling a sense of shared experience.
Some ideas for behind the scenes content could be stocking the shelves full of protein, filling the drink fridge, doing an Inbody on a client, scrolling quickly through the HSN app, showing a workout session from a personal trainer, or videoing gym goers strolling in for the noon class.
Educational Content
Create informative content that educates your audience about various aspects of nutrition. This could include explaining the importance of macronutrients, debunking common nutrition myths, or providing insights into mindful eating practices. The sky is the limit, and there is so much “noise” out there about nutrition. Educating on social media in the form of infographics and short videos is a great way to give away some free help, let people get to know you, and elevate yourself to being the go to person for nutrition in your area.
At HSN Mentoring, we provide our mentoring clients with new content ideas every single month. The content includes emails, infographics and reel content for Instagram and Facebook!
Best Practices When Using Social Media Platforms
Think of yourselves as fitness influencers! The more you post relevant, relatable content, the more people follow and engage with you! Posting one day and then not posting for another two weeks does nothing for client engagement.
Here are some best practices for your social media pages:
Consistency Is Key!
Create a reliable posting schedule to actively engage your audience. Consistently posting at predictable intervals sustains visibility and creates loyalty among your audience. Leverage scheduling tools to strategically plan your content ahead of time, guaranteeing a consistent flow of posts across various platforms.
Facebook Meta Business Suite is free, and programs like Later, Hootsuite, and Buffer have a plethora of options when it comes to planning content in advance.
Content Calendar
Creating a content calendar for yourself and planning future content ideas will keep you on track. Additionally blocking time out in your Google calendar to create infographics and plan content in advance will really help to keep you on track.
Know Your Target Audience
Even when posting a day in the life sequence, knowing what parts of your life will appeal to your target audience is important! If most of your clients are stay at home moms wanting to lose weight, and that is the demographic you want to focus on, although I’m sure tasty, don’t post long drawn out recipes that will take hours to make. This demographic wants quick, healthy recipes they can make fast that their family will love.
Engage With People
It’s crazy to me when I see a coach making a gym social media post, but never responding to comments that come in. That is like talking to someone’s face and having them not answer back. Make sure to engage with your followers when they make comments on your posts!
Wrap Up
Whether you are posting workout tips, nutrition tips, showing pictures of your food, or giving nutrition advice via video, the power of your social media channels to engage new and existing clients is strong! Just like your gym members set physical fitness goals, as a nutrition coach or gym owner setting some gym social media posting goals is crucial to a successful nutrition business!
Create social media posts that resonate with your audience and you will have lifetime followers!
