Did you know franchises, like Orange Theory, have shut down around the world. Orange Theory HQ sent an email to their members saying that they would be freezing their memberships because they were no longer offering classes.
The local level franchise is not collecting the member dues and many of them are not following up with their members. I know this because we have many friends who do Orange Theory.
Thousands of people around the US who relied on fitness brands, like Orange Theory, for exercise are now left high and dry.
Let’s talk about what that means for YOU!
These people are actively looking for help. They are looking for leaders in the fitness industry to provide them with support, accountability and help to find a new normal.
As I see it, you have two options: curl up or step up.
Now is the time to create your plan on how you will support your community, communicate your plan and take action.
At HSN Mentoring, we are focusing on two areas:
- Individualized support through virtual check-in meetings to help clients find a new normal, focus on what they can control (nutrition, sleep, exercise and stress management) and keep them accountable. HSN Mentoring clients are utilizing the HSN App to manage all of their clients and provide nutrition tips, recipes, and resources that we provide.
- Community support through virtual classes, virtual meet-ups, and social media.
The gyms that are having the best retention rate are doing both and really highlighting the individualized support that each client is getting. This is a *MEMBER ONLY* benefit.
I’m all about giving free help, in fact, you should be pushing out more free help than ever. Post nutrition tips, recipes, at-home workouts. Post videos so people can connect with you and get to know, like and trust you!
Note: Make sure you clearly define what is a member only benefit so you retain your members!
If you are unsure where to start, check out our free help page. We adding content to it daily to support you as you transition to a virtual platform! 🙂
Access that FREE HELP >>HERE.
*HSN MENTORING CLIENTS* Access the toolkit which has the zoom tutorials, virtual meeting templates, social media, bingo templates, SOP for utilizing the HSN app, coronavirus wellness guide and so much more in the toolkit. Access the toolkit >>HERE.
Turn this obstacle into an opportunity to provide your members and community with the support they need to find a new normal.
PS- Did you know we released a fast-track for HSN Mentoring to be able to utilize our platform, tools, resources and support? You can get up and running within just 1-2 weeks (after 20 hours of work) and provide your clients with the support they need to find a new normal. Sign up for HSN Mentoring >>HERE.
Nicole Aucoin, MS, RD, LD/N
CrossFit Level 2 Trainer
Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring