Podcast Episode 132: Becoming A Content Engine To Attract Your Ideal Clients Using The Storybrand Framework

Social media marketing is one of the fastest-growing and most popular approaches to company promotion. Finding your perfect clientele in this manner, however, may come at a price. Maintaining and expanding your audience is going to become an increasingly challenging task as your company expands. When it comes to building an audience, though, you may do it with a little creative content marketing and social media strategy. 
In this episode, Nicole Aucoin and special guest Macy Robison talk about how to effectively utilize content marketing to attract customers who are the best fit for your business.
Coaching StoryBrand’s Director of Certified Guides, Macy Robison, works with hundreds of StoryBrand Marketing Guides and Agencies throughout the world to provide them with the resources and training they need to build and grow their businesses. With a master’s degree in education, 5 years as a StoryBrand marketing Guide and over 20 years as a teacher and coach, Macy has helped hundreds of companies design marketing material that both tell a narrative and converts consumers. As a marketing and personal brand strategist, she has been responsible for helping clients launch New York Times best-selling books, attract millions of followers across their social media platforms and email lists, and has created podcasts with a combined 4.5 million downloads.
What You’ll Learn:
  • All about Marketing Made Simple and StoryBrand
  • The Premise of the StoryBrand Framework
  • How to know what content to post
  • Common mistakes people make on social media
  • How consistency and alignment impact your business strategies
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About the author

Nicole Aucoin, MS, RD, LD/N

Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring

Author of Nourish & Healthy Kids Cookbook

Author of The Basics of Nutrition Coaching Course, CrossFit Preferred Nutrition Course

CrossFit Level 2 Trainer