Today’s guest on the podcast is someone who specializes in branding, Patrick Cummings.

He has been building brands & creating content within the CrossFit space since 2006 when he helped start Again Faster Equipment. He’s currently the co-host of the Chasing Excellence podcast, the producer of the Open Gym podcast, & the creator of Functional Branding.

In this episode, we discuss:

  • Four legs to any business
  • Bridging the gap between the problem and the solution inside a CrossFit affiliate (or any gym)
  • Why gym owners need to prioritize their branding

Head over to our website to get free help and buy your ticket for the Nutrition Business Virtual Workshop on July 10th.

FREE Help From Patrick Cummings


Friday, July 10th 9:30 AM EST – 4:30 PM EST

One-Day Live Event To Ensure Your Business & Nutrition Program Is Resilient

Presentations, Application & Breakout Sessions With The HSN Mentoring Leadership Team