Today’s guest on the podcast is someone who specializes in branding, Patrick Cummings.
He has been building brands & creating content within the CrossFit space since 2006 when he helped start Again Faster Equipment. He’s currently the co-host of the Chasing Excellence podcast, the producer of the Open Gym podcast, & the creator of Functional Branding.
In this episode, we discuss:
- Four legs to any business
- Bridging the gap between the problem and the solution inside a CrossFit affiliate (or any gym)
- Why gym owners need to prioritize their branding