How A 11-Year CrossFit Affiliate Changed Their Business Model To Prioritize Nutrition & Health Of Their Clients

“Don’t make nutrition an add-on. Make it a shining part of the business because it really is the base of everything we do.”

Beth Young, Nutrition Coach and Co-Owner of CrossFit Rockland

Listen To Their Story 👇🏽

Rob Young opened up CrossFit Rockland, gym in Orangeburg, NY, to help transform the lives in his community. They were expediting CrossFit well but they were missing the nutrition and wellness piece.

Rob wanted to deliver a professional experience for not only, fitness, but nutrition as well. 

“A gym missing the nutrition component is missing the true success of their members.” – 

– Beth Young, Nutrition Coach 

We couldn't agree more! 🤗

CrossFit Rockland offers nutrition coaching, accountability, group fitness and personal training services to their community. This gym is a one-stop-shop for wellness in their community.

 

“The health that really matters starts on the inside. Nutrition is how we get there. It also brings with it some great side effects – better sleep, more energy, higher fitness and looking good in the mirror! At CrossFit Rockland, we know our clients need accountability and support to see lasting results. Our program meets clients where they are at and helps them every step of the way.”

– Rob Young, Owner of CrossFit Rockland

 

Meet Patrick, a nutrition and personal training client at CrossFit Rockland. Patrick has lost over 20 pounds, increased stamina, energy and now has a healthy lifestyle because of the support from Beth and Rob.  

CrossFit Rockland Hosted A Meet-Up For Healthy Steps Nutrition Gyms & Coaches

Rob and Beth, owners of CrossFit Rockland, hosted a small meet-up for Healthy Steps Nutrition gym owners and coaches on October 1st. 

Gym owners and coaches discussed best practices, increasing buy-in with members and staff and their plans to grow their nutrition programs in their gyms during the rest of 2021 and 2022.

Gym owners and coaches walked away with actionable steps to help them grow their nutrition programs, support their clients and build a more sustainable and profitable business. 

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About the author

Nicole Aucoin, MS, RD, LD/N

Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring

Author of Nourish & Healthy Kids Cookbook

Author of The Basics of Nutrition Coaching Course, CrossFit Preferred Nutrition Course

CrossFit Level 2 Trainer