Many gyms are moving their business online, which is great. We need to pivot and provide our clients with exceptional service if you want to keep your clients from pausing and dropping their memberships.
CrossFit HSN HQ closed down on Monday, not one person asked to cancel or pause their gym membership. Why? We had a plan and communicated. We are providing clients with accountability and support as well as live classes virtually. Check out our debrief of our first live class>>HERE.
I see many gyms starting to offer nutrition and fitness coaching virtually. It’s really important to understand the scope of your business and what you can and can not do in regards to nutrition coaching.
A little over a week ago, Cissie, a gym owner in Florida, reached out to me because she received a cease and desist in the mail after launching her nutrition coaching business. She took the Precision Nutrition certification, which is what we recommend for people to take who are interested in nutrition coaching.
The problem is her business is in Florida, a RED State, which means she can not legally charge for nutrition or provide nutrition coaching as a paid service without a dietitian being involved.
Now, more than ever, you need to know what your scope is and make sure you are providing your clients with exceptional value so they keep their memberships active and you don’t have to shut your business forever. I don’t know many businesses who can afford to lose 50% of their members.
PS- Are you looking for help running a virtual business? Check out the free help, closing templates and virtual meeting and virtual class resources >>HERE.
Nicole Aucoin, MS, RD, LD/N
Founder, Healthy Steps Nutrition
Home of CrossFit HSN and HSN Mentoring