Grow Your Nutrition Business Podcast Episode 124: Top Mistakes Gym Owners Make With Paid Advertising & How To Avoid Them

10 years ago, marketing for gyms was as simple as Fight Club. Bringing people in was only through word-of-mouth and it worked! These days, marketing strategies are the name of the game. With major corporations on the rise having more funding, resources, and network, the Fight Club Marketing strategy can only get you so much. Lasso is your long-term strategic growth marketing partners with a steady pace to keep your gym functioning and loved by your members. Over at Lasso, facilities and equipments come at top quality, trainers come from the best mentors, and services come at exceptional standards.
Sherman Merricks and Blake Ruff, owners of Lasso, a company that aims to help gym owners cut through the noise of paid advertising, share their journey and marketing advocacy through building emotional and personal growth rather than click-bait marketing.
What you’ll Learn:
  • What is Lasso
  • How can Lasso help you
  • Top marketing mistakes of gym owners
  • How to handle rejection
  • How to keep sales and marketing a priority
  • Making the right marketing decisions
Don’t miss out on one of the biggest events of the year in the fitness space! With 200 limited slots and 50% of it SOLD OUT, book your tickets HERE and NOW!
Are You Looking For Help Building A Professional Nutrition Coaching Program? Book A Free Call at

Healthy Steps Nutrition Mentoring:
A Turn-Key Solution To Offering A Professional Habit-Based Coaching Program

HSN Mentoring is the largest nutrition mentorship business in the world, helping thousands of gym owners and coaches build successful nutrition programs.

All training and ongoing mentoring is approved for CrossFit CEUs

Register Now For The 2022
Healthy Steps Nutrition Live Workshop

What To Expect:
  • Learn how to build your business into a house of wellness to promote optimal health and fight chronic disease
  • Impact more people through employee wellness and partnerships
  • Breakout sessions led by the experts to provide you with individualized feedback
  • Workbook to help you apply the information shared and create a clear plan to take action
  • This event is limited to 200 participants

10-Year Anniversary Video of Healthy Steps Nutrition

Check Out What Gym Owners & Coaches Are Saying About Healthy Steps Nutrition Mentoring

Ryan Stemper, Founder, Whole Strength CrossFit & Nutrition In Nashville, TN

Meagan, Director of Nutrition and Nutrition Coach at Whole Strength CrossFit & Nutrition

Jocelyn & Barry, Owners of CrossFit Generation, A 14-Year CrossFit Affiliate

Additional FREE Help Related To
Building A Nutrition Program In A Gym

  • LISTEN: Inside The Nutrition Program At CrossFit Brighton & How Nutrition Coach, Darcie Helped Brent Lose 100 Pounds HERE
  • LISTEN: How To Build A Nutrition Program Into A CrossFit Gym HERE
  • LISTEN: Nutrition Made Simple Podcast – CrossFit, Nutrition & Your Health HERE