Today’s guests are Jocelyn and Barry Weidner. They both left their corporate jobs and opened up CrossFit Generation in 2007. Over the past 14+ years, they have been able to help thousands of people in their community get healthy.
They had mastered the fitness side of their business, but the nutrition conversation kept coming up. In 2019, Barry and Jocelyn partnered with Healthy Steps Nutrition Mentoring to offer a professional nutrition coaching program at CrossFit Generation.
They were able to build a streamlined nutrition program, and today, they have a nutrition staff of six coaches.
In today’s episode, Jocelyn and Barry, the owners of CrossFit Generation, discuss:
What they did for nutrition when they opened the gym vs. what they are doing now?
How adding a professional nutrition coaching program has impacted their community?
How adding a professional nutrition coaching program has impacted their business?
The future of the nutrition program at CrossFit Generation
Nicole with Team CrossFit Generation
Bern was a guest on the Nutrition Made Simple Podcast. She shared her story about how she was a member of CrossFit Generation for 12-years before starting nutrition coaching. The nutrition and fitness coaching at CrossFit Generation has helped her get in the best shape of her life.
Listen to the Nutrition Made Simple Podcast Episode >>HERE
Listen to her story here 👇🏽
Meet Barry and Jocelyn, Owners of CrossFit Generation, 14-Year CrossFit Affiliate
Jocelyn and Barry opened up CrossFit Generation in 2007. They felt like they mastered delivering the fitness but nutrition was the missing piece.
They ran challenges but never had a formal program to deliver a professional service to their clients until partnering with Healthy Steps Nutrition.
She even did some nutrition coaching but it wasn’t a big part of the gyms she worked at. She was spending a lot of time creating content and resources to give her clients.
“The Healthy Steps Nutrition Program provided us with the structure and a guide to take our nutrition program to the next level.” Jocelyn Weidner
Today, Barry and Jocelyn have a team of six coaches to deliver their nutrition coaching program to all of their members.
Additional FREE Help Related To
Building A Nutrition Program In A Gym
LISTEN: Inside The Nutrition Program At CrossFit Brighton & How Nutrition Coach, Darcie Helped Brent Lose 100 Pounds HERE
LISTEN: How To Build A Nutrition Program Into A CrossFit Gym HERE
LISTEN: Nutrition Made Simple Podcast – CrossFit, Nutrition & Your Health HERE
HSN Mentoring Client Highlight: Meet Rob & Beth Young, Owners of CrossFit Rockland, How A 11-Year CrossFit Affiliate Changed Their Business Model To Prioritize Nutrition & Health Of Their Clients HERE
Healthy Steps Nutrition has helped over 3,500 gym owners and coaches build and grow professional nutrition coaching programs in-house. Check out their stories HERE