Grow Your Nutrition Business Podcast Episode 98: The Power Of Adding A Professional Nutrition Coaching Program Into A 14-Year CrossFit Affiliate

Today’s guests are Jocelyn and Barry Weidner. They both left their corporate jobs and opened up CrossFit Generation in 2007. Over the past 14+ years, they have been able to help thousands of people in their community get healthy. 
They had mastered the fitness side of their business, but the nutrition conversation kept coming up. In 2019, Barry and Jocelyn partnered with Healthy Steps Nutrition Mentoring to offer a professional nutrition coaching program at CrossFit Generation.  
They were able to build a streamlined nutrition program, and today, they have a nutrition staff of six coaches. 
In today’s episode, Jocelyn and Barry, the owners of CrossFit Generation, discuss: 
  • What they did for nutrition when they opened the gym vs. what they are doing now?
  • How adding a professional nutrition coaching program has impacted their community? 
  • How adding a professional nutrition coaching program has impacted their business? 
  • The future of the nutrition program at CrossFit Generation


Nicole with Team CrossFit Generation

Bern was a guest on the Nutrition Made Simple Podcast. She shared her story about how she was a  member of CrossFit Generation for 12-years before starting nutrition coaching. The nutrition and fitness coaching at CrossFit Generation has helped her get in the best shape of her life. 

Listen to the Nutrition Made Simple Podcast Episode >>HERE
 Listen to her story here 👇🏽

Meet Barry and Jocelyn, Owners of CrossFit Generation, 14-Year CrossFit Affiliate

Jocelyn and Barry opened up CrossFit Generation in 2007. They felt like they mastered delivering the fitness but nutrition was the missing piece. 

They ran challenges but never had a formal program to deliver a professional service to their clients until partnering with Healthy Steps Nutrition. 
She even did some nutrition coaching but it wasn’t a big part of the gyms she worked at. She was spending a lot of time creating content and resources to give her clients. 

“The Healthy Steps Nutrition Program provided us with the structure and a guide to take our nutrition program to the next level.” Jocelyn Weidner 

Today, Barry and Jocelyn have a team of six coaches to deliver their nutrition coaching program to all of their members.  
Healthy Steps Nutrition provided the systems, content, and ongoing mentoring allowing the nutrition team at CrossFit Generation to deepen the relationship and connections with their clients to truly transform their client’s health and lives. 

Additional FREE Help Related To
Building A Nutrition Program In A Gym

  • LISTEN: Inside The Nutrition Program At CrossFit Brighton & How Nutrition Coach, Darcie Helped Brent Lose 100 Pounds HERE
  • LISTEN: How To Build A Nutrition Program Into A CrossFit Gym HERE
  • LISTEN: Nutrition Made Simple Podcast – CrossFit, Nutrition & Your Health HERE
  • HSN Mentoring Client Highlight: Meet Rob & Beth Young, Owners of CrossFit Rockland, How A 11-Year CrossFit Affiliate Changed Their Business Model To Prioritize Nutrition & Health Of Their Clients HERE
  • Healthy Steps Nutrition has helped over 3,500 gym owners and coaches build and grow professional nutrition coaching programs in-house. Check out their stories HERE


Behind The Scenes At The Most Recent Florida Gym Owner Meet-Up

Did you know that HSN Mentoring has a turn-key solution for gym owners to build a nutrition program in-house?

HSN Mentoring is the largest nutrition mentorship business in the world, helping thousands of gym owners and coaches build successful nutrition programs.

All training and ongoing mentoring is approved for CrossFit CEUs