Have you ever seen an Instagram ad and thought, I need this?
That’s exactly what happened to me recently with the new HSN staff shirts. We were on the hunt for standout shirts for our team, and when an ad for these custom polos popped up on my feed, I instantly knew they were what I wanted.
But — and this is important — I didn’t buy right away.
I had questions. Would the sizing work for our team? Would they smell weird after a long day?
I knew I wanted to work with the company, but it wasn’t an instant transaction. It took a few emails, some back-and-forth conversations, samples shipped to our office, and even a phone call before we made the final order.
How cool are these shirts?!
But here’s the thing: if Nick, the owner of this company, hadn’t taken the time to follow up, send those samples, and answer my questions, we wouldn’t have ordered from him. Period.
This entire experience got me thinking about how we nurture leads in our businesses — and how often we forget that not everyone makes decisions at the same speed.
👉 Watch this video to learn how we teach gym owners to build trust, nurture leads, and turn prospects into loyal clients.
Watch now ⬇️
Watch the video to learn the HSN Mentoring 1,2,3 rule for growth!
There are two types of people in this world:
Those who need very little information to take action.
And those who need all the information before they’re ready to commit.
If you don’t have a clear marketing and lead-nurturing strategy to engage with both types of people, you’re leaving business on the table.
As gym owners and coaches, we can’t afford to miss out on potential clients just because they didn’t sign up the first time they walked through our doors or landed on our website. Most people need a little nurturing to ensure your program is the right fit for them, before they’re ready to commit.
So, here’s a question for you:
If I were a lead at your gym, would you have followed up with me the way Nick did?
Would you have provided the same level of care and assurance to turn me into a client?
If the answer is no — or if you’re not sure — it’s time to rethink your marketing strategy.
Practical Strategies To Nurture Leads & Increase Nutrition Program Enrollment:
Step 1: Clarify Your Message
What problem do you solve?
How do you solve it?
Faster
Easier
Fail-Proof
Prove It: Success stories & Google Reviews
Step 2: Provide Value For Free
Share simple recipes
Answer the most common nutrition questions with 1-2 tips people can take action on immediately
Share a problem you are helping a client solve
Step 3: Have A Clear Call To Action Leading To A Consultative Sales Process
Personalized nutrition coaching is a premium service and needs a 1:1 conversation for enrollment.
HSN Mentoring will help you save time and not reinvent the wheel when prioritizing nutrition in your marketing strategy.
Every month, you receive marketing content to help you keep nutrition a priority in your message.
HSN Mentoring provides you with:
Nutrition tips (Canva templates with copy)
Video scripts & emails
Recipes
Nutrition seminars
Downloadable lead capture and nurture sequences
Training on our nutrition enrollment framework and ongoing support to practice with our expert team of mentors
Gym Owners: Is nutrition the missing piece of the puzzle in your gym?
HSN Mentoring provides a turn-key solution to help gym owners build, launch and grow professional nutrition coaching programs inside their gym.
At Healthy Steps Nutrition, our mission is to help one million people take control of their health one step at a time to prevent and reverse chronic disease. We focus on a habit-based and holistic framework addressing nutrition, sleep, daily movement, mindset, support system, and environment to help people make health a way of life one step at a time.
