In this episode, Nicole Aucoin provides insightful guidance on evaluating and optimizing a gym’s nutrition coaching program. Through a comprehensive four-pillar approach, Nicole delves into the key areas of communication, sales, fulfillment, and retention. With a focus on effective communication, she emphasizes the importance of a consistent and clear message about the nutrition program and highlighting success stories. Nicole shares valuable sales strategies, including bundling nutrition, fitness, and accountability, as well as ensuring staff members are well-versed in the program. The episode highlights the significance of fulfillment, underscoring the need for streamlined systems and a standardized client experience. Finally, Nicole addresses retention, suggesting techniques to engage clients and create lasting relationships. Whether you’re a gym owner seeking to enhance your nutrition coaching program or a nutrition coach looking to collaborate with your gym, this episode offers actionable insights to drive success.
In this episode, you’ll learn:
Effective Communication: The importance of having a consistent and clear message about the nutrition coaching program, both outwardly for potential clients and inwardly for staff members.
Highlighting Success Stories: Emphasizing the need to showcase and celebrate clients’ successes with nutrition and fitness to build credibility and generate interest.
Sales Strategies: Exploring ways to integrate nutrition seamlessly into the sales process, such as bundling nutrition, fitness, and accountability, to increase sign-ups and revenue.
Fulfillment and Consistency: Ensuring that the nutrition coaching program is structured and standardized to deliver a consistent client experience, including effective follow-ups, accountability, and individualized support.
Client Engagement: The significance of keeping clients engaged throughout their journey, using techniques like regular check-ins, personalized video messages, and holistic approaches to address their evolving needs.
Retention and Longevity: Strategies to improve client retention and create lasting relationships, including offering ongoing support, demonstrating care, and maintaining client engagement beyond initial challenges or programs.
The MentalFit & Mindset Course aims to bridge the gap between mental health and what happens inside your gym and coaching program.
- Understand the fundamentals around mental health, how to recognize when someone needs help, and clarify misconceptions
- Learn the MentalFit Framework and how it applies to life through the development of a healthy Mental Health Hygiene Routine
- Understand how to prioritize mental health for yourself, your clients, your staff, and the gym setting
- Learn how to incorporate mental health into your business to offer a holistic coaching program
In This Webinar Recording You Will Learn:
How to set up your nutrition coaching program and packages
How to find a great fit to run your nutrition coaching program
How to integrate nutrition into your gym
How to increase buy-in with your existing members