Grow Your Nutrition Business Podcast Episode 94: How To Launch A Nutrition Coaching Program In Your Gym By The New Year

Today’s guest is our longest-standing mentor and chief of staff, Lindsay McDonald.

She has helped every gym owner launch their nutrition programs, and she is the main point of contact for gym owners as they are going through training. Let’s just say she is a rockstar!

In today’s episode, Nicole Aucoin and Lindsay discuss some of the most important considerations when revamping a nutrition program in a gym before the New Year, including your front-end offering and the free intro process when getting new people signed up at your gym.

We know the best way to grow a nutrition program in a gym is to have a solid front-end offering that includes nutrition, fitness, and accountability.

Lindsay heads up part of the sales training when onboarding new gyms. Specifically the free intro role play call. This call has been a huge value add for gyms going through the training and gyms who have added an additional mentoring call to practice this piece of the puzzle.

Additional FREE Help Related To
Building A Nutrition Program In A Gym

  • LISTEN: Inside The Nutrition Program At CrossFit Brighton & How Nutrition Coach, Darcie Helped Brent Lose 100 Pounds HERE
  • LISTEN: How To Build A Nutrition Program Into A CrossFit Gym HERE
  • LISTEN: Nutrition Made Simple Podcast – CrossFit, Nutrition & Your Health HERE
  • HSN Mentoring Client Highlight: Meet Rob & Beth Young, Owners of CrossFit Rockland, How A 11-Year CrossFit Affiliate Changed Their Business Model To Prioritize Nutrition & Health Of Their Clients HERE
  • Healthy Steps Nutrition has helped over 3,500 gym owners and coaches build and grow professional nutrition coaching programs in-house. Check out their stories HERE

Meet Barry and Jocelyn, Owners of CrossFit Generation, 14-Year CrossFit Affiliate

Jocelyn and Barry opened up CrossFit Generation in 2007. They felt like they mastered delivering the fitness but nutrition was the missing piece. 

They ran challenges but never had a formal program to deliver a professional service to their clients until partnering with Healthy Steps Nutrition. 
 
She even did some nutrition coaching but it wasn’t a big part of the gyms she worked at. She was spending a lot of time creating content and resources to give her clients. 
 

“The Healthy Steps Nutrition Program provided us with the structure and a guide to take our nutrition program to the next level.” Jocelyn Weidner 

 
Today, Barry and Jocelyn have a team of six coaches to deliver their nutrition coaching program to all of their members.  
 
 
Healthy Steps Nutrition provided the systems, content, and ongoing mentoring allowing the nutrition team at CrossFit Generation to deepen the relationship and connections with their clients to truly transform their client’s health and lives. 

GYM OWNER MEET-UP RECAP

Behind The Scenes At The Most Recent Florida Gym Owner Meet-Up

Did you know that HSN Mentoring has a turn-key solution for gym owners to build a nutrition program in-house?

HSN Mentoring is the largest nutrition mentorship business in the world, helping thousands of gym owners and coaches build successful nutrition programs.

All training and ongoing mentoring is approved for CrossFit CEUs

ONE-DAY TRAINING INTENSIVE

Everything You Need To Run A Habit-Based Health & Nutrition Challenge In A CrossFit Or Gym

Thursday, December 2nd 10AM - 4PM EST
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About the author

Nicole Aucoin, MS, RD, LD/N

Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring

Author of Nourish & Healthy Kids Cookbook

Author of The Basics of Nutrition Coaching Course, CrossFit Preferred Nutrition Course

CrossFit Level 2 Trainer