Today, Nicole Aucoin and Ashley Osterman are talking about building a personality behind your nutrition program.
Whether you are a CrossFit affiliate owner, independent nutrition coach, big box gym, boutique fitness owner, or someone thinking about starting a nutrition program; this episode is for YOU!
Why? Because it’s easier to build trust with a person, not a brand. People buy from people they trust!
Stay tuned until the end of this episode; Nicole Aucoin will give you two simple tips that are guaranteed to save you time when starting to put a personality behind your program.
Tips When Starting To Create Video Content
Talk about things your ideal clients care about
If you are marketing to kids — talk about picky eaters, healthy and simple recipes or balanced lunchbox ideas
If you are marketing to moms looking to lose weight — talk about undereating, balanced lunches, on-the-go tips, healthy recipes the family will love, the missing piece of the puzzle when trying to lose weight (accountability and support)
Video Content Template
State The Program
Give 1-3 Tips
Leave With A Call To Action
Share Success Stories
Pick 1-2 clients per month to highlight on your blog
Ask questions about what their problem was before joining the gym, how your program helped them and what they would say to someone considering your program
Create a template for your blog then use the same format to highlight future clients
Repurpose your blogs in email content and post on your social media pages then share to your personal page