Grow Your Nutrition Business Podcast Episode 84: Building A Personality Behind Your Nutrition Program

Today, Nicole Aucoin and Ashley Osterman are talking about building a personality behind your nutrition program.

Whether you are a CrossFit affiliate owner, independent nutrition coach, big box gym, boutique fitness owner, or someone thinking about starting a nutrition program; this episode is for YOU!

Why? Because it’s easier to build trust with a person, not a brand. People buy from people they trust!

Stay tuned until the end of this episode; Nicole Aucoin will give you two simple tips that are guaranteed to save you time when starting to put a personality behind your program.

Additional Support

Tips When Starting To Create Video Content

  • Talk about things your ideal clients care about
    • If you are marketing to kids — talk about picky eaters, healthy and simple recipes or balanced lunchbox ideas
    • If you are marketing to moms looking to lose weight — talk about undereating, balanced lunches, on-the-go tips, healthy recipes the family will love, the missing piece of the puzzle when trying to lose weight (accountability and support)
  • Video Content Template
    • State The Program
    • Introduce Yourself
    • Give 1-3 Tips
    • Leave With A Call To Action

Share Success Stories

  • Pick 1-2 clients per month to highlight on your blog
    • Ask questions about what their problem was before joining the gym, how your program helped them and what they would say to someone considering your program
    • Create a template for your blog then use the same format to highlight future clients
    • Repurpose your blogs in email content and post on your social media pages then share to your personal page

Curious what the Healthy Steps Nutrition Program Looks Like From A Client's Perspective?

In this episode, we mentioned turning a nutrition seminar into an evergreen funnel. Enter your info below to see what we mean! 

Additional FREE Help Related To
Building A Nutrition Program In A Gym

  • LISTEN: Top 3 Podcast Episodes For Gym Owners HERE
  • LISTEN: 3 Tips to Increase Efficiency As A Nutrition Coach HERE
  • READ: Healthy Steps Nutrition Comprehensive CrossFit Games Recap Blog HERE

Did you know that HSN Mentoring has a turn-key solution for gym owners to build a nutrition program in-house?

HSN Mentoring is the largest nutrition mentorship business in the world, helping thousands of gym owners and coaches build successful nutrition programs.

All training and ongoing mentoring is approved for CrossFit CEUs

Join The Facebook Group:
Nutrition Made Simple For Gym Owners

Past Webinar Recordings

Live Q&As

Simple tips to help you build nutrition into your gym

Connect with other gym owners who are looking to build nutrition programs

Have you checked out our podcast yet?

Every week you will learn actionable tips to help you grow a wildly successful nutrition program.

About the author

Nicole Aucoin, MS, RD, LD/N

Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring

Author of Nourish & Healthy Kids Cookbook

Author of The Basics of Nutrition Coaching Course, CrossFit Preferred Nutrition Course

CrossFit Level 2 Trainer