In this podcast episode, Nicole Aucoin discusses the importance of nutrition revenue and its impact on the growth and success of gyms. She shares statistics and insights from a national survey and a live event, revealing that while many gyms claim to offer nutrition programs, they generate less than 5% of their revenue from them. Nicole emphasizes the need for gyms to scale and expand their nutrition coaching services to reach more people and create more opportunities. She breaks down the math and outlines strategies for increasing nutrition revenue, including running challenges, offering ongoing coaching, and launching employee wellness programs. Nicole also highlights the significance of a strong sales process and effective marketing to attract clients and showcase the value of nutrition services. By implementing these strategies, gyms can significantly boost their revenue and make a greater impact on their community’s health and well-being.
In this episode, you’ll learn:
Many gyms miss the opportunity to generate more revenue and impact by not focusing on nutrition services.
Gyms implementing the Healthy Steps Nutrition (HSN) program see a 10x return on investment with higher revenue from nutrition.
Nutrition coaches can handle 30-40 clients part-time, while dieticians can manage up to 50 clients in just two days a week.
A three-month commitment model with higher rates initially can generate substantial revenue from nutrition coaching.
Running nutrition challenges can convert participants to ongoing coaching and generate excitement.
Successful gyms target existing members, non-members in their network, and nutrition-only clients through social media, email marketing, and front-end offers.
Gyms can expand their nutrition program to employee wellness, reaching a broader audience beyond their physical location.
Gym Accelerator Summit: Annual Live Event For Gym Owners, Managers & Nutrition Coaches
Network With Fellow Gym Owners, Managers, Nutrition Coaches & Aspiring Nutrition Coaches | Learn From The Experts | Level Up Your Business
The MentalFit & Mindset Course aims to bridge the gap between mental health and what happens inside your gym and coaching program.
- Understand the fundamentals around mental health, how to recognize when someone needs help, and clarify misconceptions
- Learn the MentalFit Framework and how it applies to life through the development of a healthy Mental Health Hygiene Routine
- Understand how to prioritize mental health for yourself, your clients, your staff, and the gym setting
- Learn how to incorporate mental health into your business to offer a holistic coaching program
In This Webinar Recording You Will Learn:
How to set up your nutrition coaching program and packages
How to find a great fit to run your nutrition coaching program
How to integrate nutrition into your gym
How to increase buy-in with your existing members