In this episode, Nicole Aucoin interviews business expert and author Mike Michalowicz, who shares valuable tips for gym owners on growing their businesses. They discuss the significance of focusing on core competencies and avoiding distractions, understanding clients’ needs, and leaning into the gym’s strengths to become a specialist rather than a generalist. They emphasize the importance of client feedback, asking about what the gym does right and what’s wrong with the industry, to gain insights for improvement. They also highlight the value of partnerships with other vendors serving the same clients and the positive impact small businesses can have on communities and the economy.
In this episode, you’ll learn:
Focus on core competencies and avoid dilution by adding too many services or offerings.
Understand what clients love about the gym and lean into those strengths.
Ask clients about what the gym is doing right and what is wrong with the industry to gain valuable insights.
Prioritize partnerships and collaborations with vendors serving the same clients to enhance the overall customer experience.
Emphasize the significance of small businesses in making a positive impact on communities and the economy, and prioritize profitability, growth, and community service for long-term success.
Learn More About Mike Michalowicz
Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, Fix This Next, Get Different, My Money Bunnies and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.
The MentalFit & Mindset Course aims to bridge the gap between mental health and what happens inside your gym and coaching program.
- Understand the fundamentals around mental health, how to recognize when someone needs help, and clarify misconceptions
- Learn the MentalFit Framework and how it applies to life through the development of a healthy Mental Health Hygiene Routine
- Understand how to prioritize mental health for yourself, your clients, your staff, and the gym setting
- Learn how to incorporate mental health into your business to offer a holistic coaching program
In This Webinar Recording You Will Learn:
How to set up your nutrition coaching program and packages
How to find a great fit to run your nutrition coaching program
How to integrate nutrition into your gym
How to increase buy-in with your existing members