Grow Your Nutrition Business Podcast Episode 93: From Client To Confident Coach: The Secret To Success Behind The Nutrition Program At Clamtown CrossFit

Today’s guest is Cindy Dudas. She started working with Healthy Steps Nutrition as a client in October 2020 before her gym owners, Bob and Mark signed up to partner with the Healthy Steps Nutrition Mentoring program. 
Cindy shares her experience as a client and now as a coach empowering her community at Clamtown CrossFit, in Tuckerton, New Jersey. 
In this episode, Nicole Aucoin and Cindy Dudas discuss:  
  • Why she signed up as a nutrition client
  • What her nutrition program was like at Clamtown CrossFit before partnering with the Healthy Steps Nutrition Mentoring program
  • The transition to using Healthy Steps Nutrition
  • What is going on with their nutrition program now
It is exponentially more fun to do these podcasts with people who I’ve had the opportunity to meet in person. 
About one month ago, we hit the road to PA, NJ, and NY. We went to visit the team at CrossFit Generation then headed over to CrossFit Rockland where Beth and Rob Young were kind enough to host a meet-up for HSN gym owners and coaches. 
Mark, one of the owners of Clamtown CrossFit, made the trip. It was so great to meet him in person. I had the opportunity to work with Bob, Mark, and Cindy directly a few months ago to help them revamp their intake and use our new sales binder template. They ran with it and Mark has had so many clients sign up for his two highest tier packages of accountability since following the Healthy Steps Nutrition template and free intro structure.  
It’s funny, you know when you say something to your members or your kids one million times and they don’t listen but if someone else says the same thing they start listening. 
Mark said, “You guys, this sales binder is magic.” Everyone’s heads perked up. They were interested to hear why. He went on to explain, I literally follow what HSN tells us and use the binder, it works every time. 
It works for two reasons, it’s simple and it’s client-centered. It’s not about the sale process, it’s about the transformation you are helping your clients through and he is confident with that. It’s not about the sale for him. He knows that in order for his clients to see amazing results they need nutrition, fitness, and accountability. That’s what he offers them. 
Also, he’s confident. He knows Cindy is a rockstar and will help everyone create a healthy lifestyle through a simple habit-based approach. 

A highlight of Clamtown's social media graphics

HSN Mentoring provides monthly content every month to their members, including Canva templates for social media. Cindy prioritizes nutrition in their social media content.

Additional FREE Help Related To
Building A Nutrition Program In A Gym

  • LISTEN: Inside The Nutrition Program At CrossFit Brighton & How Nutrition Coach, Darcie Helped Brent Lose 100 Pounds HERE
  • LISTEN: How To Build A Nutrition Program Into A CrossFit Gym HERE
  • LISTEN: Nutrition Made Simple Podcast – CrossFit, Nutrition & Your Health HERE
  • HSN Mentoring Client Highlight: Meet Nikki Graham, Owner of Graham Strength & Conditioning, How Nikki Graham, A Gym Owner, Built A Thriving Nutrition Program & What Her Clients Say About It HERE
  • Healthy Steps Nutrition has helped over 3,500 gym owners and coaches build and grow professional nutrition coaching programs in-house. Check out their stories HERE

Meet Barry and Jocelyn, Owners of CrossFit Generation, 14-Year CrossFit Affiliate

Jocelyn and Barry opened up CrossFit Generation in 2007. They felt like they mastered delivering the fitness but nutrition was the missing piece. 

They ran challenges but never had a formal program to deliver a professional service to their clients until partnering with Healthy Steps Nutrition. 
 
She even did some nutrition coaching but it wasn’t a big part of the gyms she worked at. She was spending a lot of time creating content and resources to give her clients. 
 

“The Healthy Steps Nutrition Program provided us with the structure and a guide to take our nutrition program to the next level.” Jocelyn Weidner 

 
Today, Barry and Jocelyn have a team of six coaches to deliver their nutrition coaching program to all of their members.  
 
 
Healthy Steps Nutrition provided the systems, content, and ongoing mentoring allowing the nutrition team at CrossFit Generation to deepen the relationship and connections with their clients to truly transform their client’s health and lives. 

GYM OWNER MEET-UP RECAP

Behind The Scenes At The Most Recent Florida Gym Owner Meet-Up

FREE TRAINING FOR GYM OWNERS

In this free training, you will learn:
   ✅ How to package and price nutrition programs
   ✅ How to build nutrition into the foundation of your business
   ✅ How to find a great fit to run your nutrition program
   ✅ How to leverage supplement sales when running a nutrition program
This keynote will include lecture, application, and live Q&A.  

Did you know that HSN Mentoring has a turn-key solution for gym owners to build a nutrition program in-house?

HSN Mentoring is the largest nutrition mentorship business in the world, helping thousands of gym owners and coaches build successful nutrition programs.

All training and ongoing mentoring is approved for CrossFit CEUs

ONE-DAY TRAINING INTENSIVE

Everything You Need To Run A Habit-Based Health & Nutrition Challenge In A CrossFit Or Gym

Thursday, December 2nd 10AM - 4PM EST
Only 50 Spots Available

About the author

Nicole Aucoin, MS, RD, LD/N

Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring

Author of Nourish & Healthy Kids Cookbook

Author of The Basics of Nutrition Coaching Course, CrossFit Preferred Nutrition Course

CrossFit Level 2 Trainer