Pitch Perfect! The Impact of Crafting an Effective Elevator Pitch For Your Nutrition Business
Gym owners continually seek innovative approaches to market their services effectively in the fast-paced and competitive fitness and nutrition world. One often overlooked potent tool in their arsenal is the art of the elevator pitch. In this blog post, we will explore what an elevator pitch is, why it is crucial for gym owners selling […]
Podcast Episode 182: Prioritizing Health Inside Your Gym To Accelerate Results & Impact: How To Do It
In this episode, Nicole Aucoin discusses the transformation of gyms into holistic wellness centers by integrating nutrition coaching alongside fitness programs. She emphasizes the importance of addressing nutrition and lifestyle factors outside of the gym to support members in achieving their health goals. Nicole shares insights from a recent summit on muscle mass, protein, and […]
Podcast Episode 181: Coaching CrossFit With Larger Body Athletes
In this episode, Nicole Aucoin hosts a conversation with Athena Perez and Kim Labora, who discuss their efforts to empower gym owners and coaches in the CrossFit community to better support larger-bodied athletes. They delve into the modules of their course designed to foster inclusivity, covering topics such as language and obesity awareness, understanding athlete […]
Podcast Episode 180: How To Prevent Burnout As A Gym Owner Or Nutrition Coach
In this episode, Nicole Aucoin welcomes back Dr. Christina Migliara to delve into the vital topic of mindset and mental health within the fitness industry. The conversation explores the recent updates to the MentalFit & Mindset Course, emphasizing the importance of reframing mindset as a skill and breaking it down into five key areas: awareness, […]
Maximizing Success! Essential Strategies for Effective Role Play Training In Your Nutrition Business
Are you a gym owner running a nutrition coaching program in your gym? If so, keep reading! Role-playing key scenarios in your nutrition business is important when educating nutrition coaches and sales staff on how to convert potential clients. Whether employees are working with a completely new lead or converting challenge participants to ongoing coaching […]
Podcast Episode 179: Bonus Episode: Goal Setting Tips For Coaches With Jon Acuff
In this episode, host Nicole Aucoin engages in a dynamic conversation with goal-setting expert Jon Acuff. Building on a previous discussion about setting goals, they delve into bonus questions specifically tailored for gym owners and coaches. Jon shares valuable advice on guiding clients through the challenges of pursuing numerous goals while emphasizing the importance of […]
Podcast Episode 178: Adding Nutrition Coaching Into Fit Mamas Tribe (A Boutique Women’s Gym)
In this podcast episode, Nicole Aucoin interviews Lauren Giles and Christina Hedrick from Fit Mamas Tribe, they discuss on how they successfully incorporated nutrition into their gym, resulting in significant achievements. They talk about key moments, such as attending a health-focused event in Nashville and the decision to make nutrition a crucial element for their […]
Podcast Episode 177: Nutrition Coaching Program Trends & Best Practices
In this episode, Nicole Aucoin explores challenges and opportunities in gym nutrition coaching, highlighting the trend that only 5% of gym revenue comes from nutrition coaching. She urges gyms to prioritize nutrition, boost confidence in selling nutrition services, and implement scalable systems. She discusses client engagement, featuring strategies like the “committed club” for increased attendance. […]
Podcast Episode 176: How To Build And Lead An Unstoppable Team Filled with Mike Michalowicz
In this podcast episode, Nicole Aucoin interviews Mike Michalowicz, discussing his upcoming book, “All In: How Great Leaders Build Unstoppable Teams.” Mike emphasizes the importance of creating a positive team culture and shares insights on effective leadership strategies. He highlights the significance of weekly one-on-one meetings to understand employees’ personal aspirations, using the concept of […]
4 Ways A Nutrition Program Can Increase Revenue For Your Gym In 2024!
As we approach 2024, it’s a great time for gym owners to reflect on where they are currently with their business, and where they want to go. Helping people reach their health goals, and live a healthy lifestyle is why most gym owners started. Along the way they realized they needed to generate revenue if […]
Podcast Episode 175: Best Practices When Running A Nutrition Challenge In A CrossFit Gym
Are you planning to run a nutrition challenge in New Year in your gym or CrossFit affiliate? During this episode, Nicole Aucoin, founder of Healthy Steps Nutrition, discusses best practices when running a nutrition challenge in a gym. Nicole has helped thousands of gym owners launch nutrition challenges to kickstart an ongoing nutrition program. In […]
Podcast Episode 174: Inside Girls Gone RX & Compete For A Cure: Breast Cancer Foundation
In this episode, Nicole Aucoin welcomes Lindsey Marcelli, the founder of Girls Gone RX and Compete for a Cure, to discuss their efforts to support breast cancer survivors. Lindsey shares her journey of starting Girls Gone RX in 2012 as a way to combine fitness and fundraising for breast cancer charities. Over the years, they’ve […]
